On December 20, 2024 in Hanoi, the ceremony that announced and honored the Top 10 impressive products and services of 2024 and Top 50 VietnamConsumer Trust products and services of 2024 took place with the theme "Positive Brand - Sustainable Consumption". Ecosystem and payment on Agribank Plus application reached Top 10 Products - Vietnam Consumer Service 2024.

The Vietnam Consumer Trust Program is an annual event initiated and carried out by the Consumer Consulting publication (now the Consumer section) of the Vietnam Economic Magazine - VnEconomy since 2006. The program is organized to announce and honor products and services surveyed by the community of consumers, readers, experts, reporters and editorial boards of publications under the Vietnam Economic Journal, survey, trust and vote. In the context of sustainable consumption trends becoming an important highlight in shopping decisions, the Trust Vietnam 2024 program, with the mission of finding and honoring the best products and services, is an opportunity for Vietnamese brands to affirm their position and spread value to consumers nationwide.

With the theme "Positive Brand - Sustainable Consumption", Vietnam Consumer Trust 2024 program emphasizes the role of businesses that not only innovate and improve the quality of products and services, but also actively contribute to environmental protection and increase long-term benefits for the community. From innovative technology applications to environmentally friendly products, each representative in the list of "Top 10 Impressive Products and Services of Vietnam Consumer Trust 2024" affirms its pioneering role in the trend of green consumption of Vietnamese people, while spreading the message of a future with more sustainable and positive consumptions. The fact that the Ecosystem and payment on the Agribank Plus application reached the Top 10 Trusted Products and Services in Vietnam 2024 further affirms Agribank's brand and quality of payment services in the Vietnamese market. This is also a motivation for Agribank to continue seeking for solutions to improve and promote the trend of non-cash payments.

In May 2024, Agribank officially "launched" the latest updated version of Agribank E-Mobile Banking called Agribank Plus, designed and built based on the 4 "PLUS" criteria, including P - Prime, L -Leading, U - United and S - Smart: Smart.

This new version not only makes a breakthrough in interface and technology but also expands the utility ecosystem, providing customers with a seamless and convenient experience from computers to mobile devices with a variety of features. payment, money transfer, shopping... The special feature of Agribank Plus is the uniformity of login name and password. Instead of having to remember separate login names and passwords like before, now with only 01 login name and 01 password, users can use Agribank Plus on many different platforms. The Agribank Plus login name is also the phone number the customer registered with the bank. Agribank Plus is currently serving more than 12 million customers, meeting the increasing needs of users of all ages and regions.

In the context of increasingly developing digital banking, from November 1st , 2024, Agribank launches Plus Account - a new breakthrough in personalizing and optimizing customer experience. Plus accounts help users trade quickly, safely and bring many special privileges. Customers can perform all transactions, from money transfer, bill payment to online shopping, taxi booking... in only a few seconds because of the multi-layer security system that ensures absolute safety. This feature makes Plus Accounts the ideal solution for users in the digital era, where safety and speed are always priorities. In addition, the Plus Account also brings attractive benefits of 100% free service fees, helping customers save costs while still enjoying all modern banking facilities.

As a commercial bank that always strives to apply digital technology, aiming to transform the digital banking model as a core factor for sustainable development in the current trend, Agribank is moving towards coverage of digital banking nationwide, improving access to banking and financial services for people.

Kylie Nguyen